The winning Icon!

Mothering Magazine held a contest to come up with an Icon for breastfeeding:

"The purpose of an international symbol for breastfeeding is to increase public awareness of breastfeeding, to provide an alternative to the use of a baby bottle image to designate baby friendly areas in public, and to mark breastfeeding friendly facilities."

I'm not sure when the symbol was unveiled, but I am really excited about seeing the winner. I like that it looks like the standard bathroom symbols we see. I think we can read so much from such a symbol. I don't know that I really like the argument that it will further segregate breastfeeding mothers. I see it more like the rainbow symbol where some years ago it seemed to be everywhere to show that gay people could shop or dine in the establishments...normalizing things makes it so that eventually we don't need these symbols anymore. Breastfeeding should be as normal as drinking water in public....